Dell wanted to get in contact with a select group of IT managers across Europe.
We came up with a DM piece that used Dell's realtionship with Team Lotus to encourage them to sign up for Dell's workshops. IT managers were sent a Dell/Team Lotus remote control car. Minus the remote.
To get the control they had to sign up for the workshops.
They recieved over $8million worth of orders as a direct result.
Agency / RKCR/Yy&r