We've worked on the Fire Safety account at a couple of different agencies.
This first campaign was produced specifically to appeal to students, a group amongst whom it had not been unknown to fall asleep in front of the TV while late night cooking. It ran in halls of residence and student union bars.
The second plays on a little known fact that suffocating from smoke in a fire affects the body in a simile way to drowning in water. Both pretty horrific ways to go.
Agencies / EuroRSCG London & RKCR/y&r