The challenge was to come up with a way that Land Rover could deliver a Christmas message to their customers. The brands reputation is built on the capability of its vehicles and their ability to deal with any situation. The solution was to combing this go anywhere capability with something closely linked to everyone's Christmas, the cracker hat.
Running as both a print ad a Christmas card mailed out to customers and trade journalists alike. The card featured its very own 'snow capped cracker hat' for the recipient to wear. merry Christmas!
Agency / RKCR/y&r