RANDOLPH MILAN TRADE FAIR
One of the posters for Randolph was adapted for a recent trade fair in Milan. Apparently the stand went down exceptionally well with their global network saying they loved the imagery. 'Best Randolph booth EVER!' were words that the client kept hearing and relayed to us. So you can't really ask for much more than that.
Creativepool Annual 2016
Great to see the Camden Lock Books campaign win in the Best of Print Advertising category at the Creativepool Awards the other night. And then a couple of days later this little baby arrives through the post. Nice one.
CREATIVE CIRCLE 2016
Creative Circle nominations announced today. And there's the potential of a few gongs on the night, one for The Randolph campaign and the other for the Camden Lock Books campaign. Bring it on! And here's hoping it's the first of many...
CAPE TOWN SHOOTING
Busy couple of weeks shooting 23 print ads in 9 days in and around Cape Town with Pete Beavis.
'PRINT AD OF THE WEEK' / LURZERS ARCHIVE
Following on from the work for Camden Lock Books getting 'Print Ad of the week' in Archive magazine, this week it was great to see the Randolph work also being picked.
Randolph 'Seen It All' / Creative Review
So this week the Randolph 'Seen It All' campaign started getting noticed. Picked up by many blogs and website it got a great write up on the Creative Review site. Here's what they said:
Randolph Engineering takes bold approach in new print and poster campaign
It’s sadly quite rare these days to see a striking poster campaign, so these new ads for US eyewear brand Randolph Engineering, which feature dynamic photographs and very little branding, really stand out.
Created by RKCR/Y&R, the campaign features three print and poster ads, all of which have no pack shot, no copy and no endline. In fact the only bit of branding is the word ‘Randolph’ which is shown in reverse, as if you are looking through a pair of Randolph aviator shades.
It’s exciting to see photography placed centre stage in an ad campaign for a change, with the ads featuring images showing a pilot flying upside down, an off-piste skier, and a soldier climbing down a rope from an aircraft. In photography terms, the only recent advertising comparison that springs to mind is Apple’s ‘Shot on iPhone 6’ campaign, which highlighted the phone’s great camera by featuring images taken using it, which were then optimised to be used at poster size.
Even Apple’s ads featured some copy and the familiar Apple logo though. Plus, Apple can arguably be more cavalier in its advertising than most brands as anyone who is remotely interested in its phones will know broadly what they are capable of by now. Focusing on its camera – which is vastly improved in the iPhone 6, so a logical aspect to champion – gave the campaign a certain boldness, but it was a calculated risk. In the Randolph campaign, there is a genuine danger that viewers might not know the brand at all, or what the product even is.
Still, perhaps this gives the posters a certain coolness, another quality desperately lacking in print and outdoor ads these days. Especially when combined with the compelling photography, which tells a story of macho athleticism, presumably carefully designed to speak to Randolph’s target audience. If you don’t already know the brand, hopefully this alone will be enough to make you seek it out. Great work.
It was great to make it on to the Creative Review site and even better to get such a glowing write up. Chuffed doesn't come close.
A Big Night
A Silver and a Commendation for the Land Rover Can&Will work last night at the Campaign Big Awards. Silver for the Film Campaign and the Commendation for Film Single. A great night all round.
David Reviews
Our Leerdammer TV spot got a 4 star on David Reviews...one off the 5 but not bad!
Big News...
The Land Rover Can & Will campaign has been shortlisted twice in the upcoming Campaign Big Awards 2015. Up against some pretty strong automotive this year but fingers are well and truly crossed...
Lurzers Archive Magazine
The Camden Lock Books campaign gets a rather fine spread in the latest issue of Lurzer's magazine. Smashing stuff.
Print Ad of the Week
Well this was a good start to the week. One of the ads for the recent campaign for Camden Lock Books getting picked as Luerzers Archives Print Ad of the Week...
Here's a link to the Archive page:
http://www.luerzersarchive.com/en/print-ad-of-the-week/2015-29.html