The ‘Can and Will’ campaign used Land Rover's legendary ‘go-anywhere’ attitude to encourage and inspire people of all ages to challenge themselves and fulfill their ambitions.

Directed by Kevin MacDonald, the TV and cinema commercial featured a number of individuals who demonstrate a ‘Can and Will’ spirit.

The extended stories behind these extraordinary individuals were then aired on the campaign website and social media.

As part of the campaign there were also a series of Channel 4 indents featuring Ellie Simmonds, Richard E Grant and Bear Grylls who also hosted a series of 5x15 talks in Central London.

Agency / RKCR/y&r