To celebrate the milestone of the One Millionth Discovery, Land Rover embarked on a 'Journey of Discovery', from their factory in Birmingham to Beijing in China.

The 50-day, 8,000 mile adventure was undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, and culminated at the Beijing Motor Show on 23rd April.

The expedition also presented Land Rover with the opportunity to launch their most ambitious fund-raising project yet by aiming to raise £1million for humanitarian projects around the world.

This campaign charted just some of the amazing journey.


Read more about the Journey of Discovery at www.landrover.com/million

Agency / RKCR/y&r

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