M&S / Ultimate Sandwiches

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M&S / Ultimate Sandwiches *

How do you make an ad for sandwiches different to every other sandwich ad out there?
Simple. You don't show the sandwich, you let people imagine it.

Using a minimalist approach the sandwiches are pictured purely through typography rather than expected food photography

agenc_rkcr/y&r

M&S-Sarnies-Header.jpg
M&S---Sarnies-In-Situ1.jpg
M&S---Sarnies-In-Situ2.jpg
M&S---Sarnies-In-Situ3.jpg
M&S---Sarnies-In-Situ4.jpg
M&SULTIMATE_PRAWNS.jpg
M&SULTIMATE_PASTRAMI.jpg
M&SULTIMATE_GOATS CHEESE.jpg
48-Layout---Pastrami.jpg
M&S-Sarnies---Print-Noise.jpg
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