Randolph Engineering is a handcrafted American eyewear brand founded in 1972. Randolph glasses have been the choice of the US military for over 30 years and have become an American screen icon having starred in films such as Apocalypse Now and Taxi Driver and TV shows like Mad Men.
The 'Seen It All' campaign is inspired by the fact that many of the world's dramatic events of recent times have been witnessed through a pair of Randolph glasses. It kicked off with a series of print and outdoor executions and was followed up by a series of teaser films released through influential blogs on US National Sunglasses Day (yes, there really is one) before the main film was released a week later on Independence Day.
The film and the posters have also been used at Vision Trade Fairs around the world.
Agency / RKCR/y&r