In a world rich in resources, poverty isn't inevitable. In just fifteen years, extreme poverty has been halved. In the next fifteen Oxfam believe can be ended for good and by working together, we can bring about the end of extreme poverty.
This campaign repositions the issue of extreme poverty as a problem that can be consigned to the past. It aims to counteract traditional defeatist narratives around the fight against poverty and instead send out a call to arms, inspiring people to join the Oxfam cause and support their commitment to bring about ‘The End’ of poverty.
The campaign ran as a series of print, OOH, DOOH executions and across social media and Oxfam sites.