Recent surveys suggest that e-book sales are slowing dramatically as traditional paper-based books enjoy a surge in popularity.

As part of RKCR Local (A pop-up shop initiative from the agency to help local businesses promote themselves) this campaign for local bookshop Camden Lock Books was developed in response to these surveys.

The campaign aims to highlight just a few of the reasons why a real book is better than an e-book. You can’t put a good book down. And this campaign aims to remind readers just why they should pick one up. 

Agency / RKCR/y&r