#Hibernot was all about bringing Land Rover’s capability to life for people with a ‘get out there’ spirit whatever the weather.

It was Land Rover’s first seasonal engagement platform. A truly through-the-line campaign to inspire, involve and celebrate making the most of the British winter.

‘Talking about the weather’ is one of the top traits that makes us unique as a nation. We all like a moan about our country’s erratic winter conditions and general greyness, but #Hibernot gave people a reason to get out there and embrace its unique beauty.

The campaign launched with a large exposure OOH campaign and a look around the UK with a spot directed by Simon Ratigan.

Agency / RKCR/y&r