Epidermolysis Bullosa (EB) is a group of genetic skin conditions that cause the skin to blister and tear at the slightest touch. Those born with EB have skin so fragile they are called 'butterfly children' – their skin is quite simply as fragile as the wing of a butterfly. This brand campaign aimed to create awareness of the condition by highlighting how hazardous everyday objects can be to a person living with EB.

Agency / Debra UK