Not talking about money is a source of stress, anxiety, and unnecessary problems for many families. Most of us don’t feel very comfortable talking about our finances with our loved ones. We try to avoid the conversation, change the subject, or put it off until another time. But sometimes those conversations are the most important ones to have. Whether it’s having a chat with the bank of Mum and Dad, or talking about the “what ifs” in life, the M-Word campaign aimed to help start these conversations.

Agency / adam&eveDDB