Hibernot is all about bringing Land Rover’s capability to life for people with a ‘get out there’ spirit whatever the weather.
Whether it’s climbing Mount Snowdon or Parliament Hill, Hibernot is about getting out of the house, getting in the car and taking yourself somewhere fulfilling. It’s a call to shrug off the chill and focus on the positives that our beautiful winter brings.
Hibernot is Land Rover’s first seasonal engagement platform. A truly through-the-line campaign to inspire, involve and celebrate making the most of the British winter.
Hibernot isn’t about Land Rover vehicles, it’s about Land Rover people. It’s a big, inclusive idea that articulates a shared philosophy. In addition to the reach and impact provided by traditional media, digital was the natural place for the campaign to live, enabling people to join in the conversation.
‘Talking about the weather’ is one of the top traits that makes us unique as a nation.
We all like a moan from time to time about our country’s erratic winter conditions and general greyness, but while there are some who shy away from it, others embrace its unique beauty.
The campaign launched via social media and in only the first 2 weeks, nearly 5 million people had been reached by the Hibernot message.
Total user engagements to date have grown to 3,419, with a total cumulative ‘reach’ of 65,526,810.
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Agency / RKCR/y&r