It’s lights out and away we go!

To dramatise the highs and lows experienced by F1 drivers and teams over the course of the season we turned a race circuit into a rollercoaster, teaming up with oscar-winning vfx masters, framestore to bring all the drama to life.

Set against the backdrop of las vegas, the latest addition to the race calendar, the neon-fuelled circuit was born.

Viewers were encouraged to ‘enjoy the ride’ as the campaign ran across tv, online, social, print, ooh and radio.

agency_sky creative