it’s lights out and away we go!

to dramatise the highs and lows experienced by F1 drivers and teams over the course of the season we turned an f1 circuit into an actual rollercoaster. the footage needed to be as real as possible, so we teamed up oscar winning vfx masters framestore to bring all the drama to life.

set against the backdrop of las vegas, the latest addition to the race calendar, the neon-fuelled circuit was born.

viewers were encouraged to ‘enjoy the ride’ as the campaign ran across tv, online, social, print, ooh and radio.

agency / sky creative